Motorcycle Market Size, Share, Insights and Growth Analysis to 2035

The global motorcycle industry is on a steady growth trajectory, fueled by increasing urbanization, growing demand for affordable mobility solutions, and continuous technological advancements. According to a recent study, the global motorcycle market is expected to expand from USD 121.5 billion in 2025 to USD 179.8 billion by 2035 , registering a compound annual growth rate (CAGR) of 3.9% during the forecast period .

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Market Drivers

The motorcycle market is benefiting from a number of global trends, including:

• Increasing demand for affordable transportation
  In developing regions of Asia Pacific, Africa and Latin America, motorcycles continue to serve as the most cost-effective mode of transportation, especially in rural and semi-urban areas where four-wheeled vehicles remain unaffordable.
• Technological advancements and electrification:
  Motorcycle manufacturers are aggressively introducing electric models, smart connectivity, and safety features. The rise of electric bikes, integrated navigation, digital dashboards, and AI-enabled systems is significantly changing consumer preferences.
• Growing Interest in Sport and Luxury Bikes
  In mature markets such as North America and Europe, consumer demand for performance, lifestyle appeal and advanced features is driving demand for luxury, cruiser and sport bikes.
• Promoting sustainability and green mobility:
  Growing global interest in reducing carbon emissions is accelerating the adoption of e-bikes, with government subsidies and emission reduction targets further encouraging this transition.

Competitive environment

The motorcycle market remains highly competitive, with incumbents focusing on product innovation, regional expansion, and electrification strategies. Major players in the motorcycle industry include:

• Eicher Motors Limited
• Ducati Motor Holding SpA
• Yamaha Motor Co., Ltd.
• Bajaj Auto Limited
• Suzuki Motor Corporation
• Harley-Davidson Motor Company
• Honda Motor Co., Ltd.
• Hero MotoCorp Limited
• TVS Motor Company Limited
• Kawasaki Heavy Industries, Ltd.
• and many other regional and international manufacturers.

These companies are investing heavily in research and development, electric mobility solutions, and expanding into emerging markets. Strategic alliances, collaborations, and acquisitions are further shaping the competitive landscape.

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Recent developments

• Matter Motor launches geared electric motorcycle "AERA 5000 Plus" In July 2025
  , Matter  Motor unveiled  the geared electric motorcycle "AERA 5000 Plus" with smart connectivity options in India. With plans to sell 10,000 units across 30 dealerships by 2025 , this launch marks a significant milestone in the electric two-wheeler revolution in India.
• Expanding the premium segmentBrands
  such as Ducati and Harley-Davidson continue to strengthen their presence in the luxury and premium motorcycle market, targeting enthusiasts with high-performance models.
• Sustainability Investments
  Companies such as Honda, Yamaha and Hero MotoCorp are actively working on developing electric vehicles in line with global decarbonisation efforts and are also strengthening charging infrastructure partnerships.

Regional Insights

• Asia Pacific : The largest market, driven by strong demand from India, China, and Southeast Asia. Affordable housing, high population density, and limited public transport infrastructure are contributing to robust growth.
• North America and Europe : High-end motorcycles and electric motorcycles are becoming increasingly popular. The enthusiast community and lifestyle branding are driving market growth.
• Latin America and Africa : Due to affordability and availability, these regions are emerging as fast-growing regions where motorbikes are the primary mode of transportation for commuting.

Future outlook

The global motorcycle industry is undergoing a transformation. Affordability and convenience are driving demand in emerging markets, while developed markets are increasingly focused on lifestyle, electrification, and advanced features. By 2035, electric motorcycles are expected to significantly increase their market share, driven by consumer demand and government policies.

With global sales projected to reach US$179.8 billion by 2035 , the motorcycle sector is poised for sustained growth, fueled by strategic innovation, eco-friendly mobility solutions, and intense competition among global and regional players.