睡眠グミ市場は、ウェルネストレンドの高まり、製品イノベーション、そして自然な睡眠ソリューションへの需要に牽引され、2035年までに9億1,600万米ドルに達すると予測されています。
The global sleep gummy market is poised for a period of strong growth as consumers increasingly seek natural and convenient solutions for sleep management. According to a recent analysis, the market size is expected to nearly double from USD 452.8 million in 2025 to USD 916 million by 2035 , growing at a healthy compound annual growth rate ( CAGR ) of 7.3% over the forecast period. This market expansion highlights the convergence of wellness-oriented lifestyles, the rise of sleep-related disorders, and innovation in the form of functional foods and supplements.
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Increased sleep disorders
Modern lifestyles, including increased stress levels, longer work hours, and excessive use of digital screens, are contributing to an increase in sleep-related health issues, including insomnia and poor sleep quality. Health surveys show that millions of adults worldwide report sleep disorders, driving demand for affordable over-the-counter remedies like sleep gummies.
Growing preferences for natural and plant-based supplements
As consumers become increasingly wary of synthetic sleep aids due to concerns about potential side effects, demand is growing for natural alternatives formulated with melatonin, chamomile, passionflower, L- theanine, and valerian root. Sleep gummies align with the clean label and natural wellness movement and appeal to health-conscious individuals of all ages.
Convenience and lifestyle appeal
Gummies' ease of administration, portability, and pleasant flavor make them especially appealing to children and young adults who are hesitant to take tablets or capsules. This convenience has helped them gain traction not only with traditional supplement users, but also with general wellness buyers.
E- commerce and omnichannel distribution
The rapid rise of online retail has enabled niche brands and established businesses to expand globally. Subscription sales models, direct-to-consumer channels, and retail partnerships have increased product availability and consumer engagement.
Competitive environment
The sleep gummy market is characterized by intense competition and innovation, with both established dietary supplement companies and emerging start-ups developing differentiated products that emphasize transparency, precise dosing, and clinically tested formulations.
The major players in the market are:
Church & Dwight
Natrol
Sundown, Nature Made
CVS Health
Jamieson
Nature's Bounty
Ollie
HEB
Adrien Gagnon
21st Century Healthcare
Morisette
Vicks
Zahler
Leosons Corporation
Kroger
others
These companies utilize multiple strategies.
Product Innovation: Launching gummies with enhanced formulations, including a dual-action blend to support stress relief and sleep.
Quality Assurance: Increase the use of third-party testing, certification and transparent labeling to build consumer trust.
Retail expansion: Partner with pharmacies, supermarkets and wellness chains to increase awareness.
Digital Engagement: Strengthening brand presence through influencer marketing, wellness campaigns and subscription models.
Startups and private labels are also carving out a niche by offering vegan, sugar-free, and organic sleep gummies customized to meet consumer needs.
Read the full report here: https://www.factmr.com/report/sleep-gummies-market
Recent Developments: FDA Investigation Results on Melatonin Supplements
In November 2024 , the US Food and Drug Administration ( FDA ) released the results of a significant investigation into the melatonin content of children's sleep supplements. The investigation revealed significant inconsistencies, with only half of the products tested matching the melatonin content listed on the label, and others exceeding the safe dose by several times.
This fact has raised concerns about the product's safety dosage and accuracy, especially in children. Health experts now emphasize that melatonin supplements should only be used short-term under medical supervision, in conjunction with improved sleep hygiene, such as maintaining a regular bedtime routine, reducing caffeine intake, and minimizing screen exposure before bedtime.
In the sleep gummy market, this development highlights the urgent need for:
Regulatory oversight and stricter labeling requirements.
Increased manufacturer transparency regarding ingredient sourcing and dosage accuracy.
An opportunity for reputable brands to differentiate by prioritizing safety, clinical validation and adherence to compliance standards.
Future outlook
Despite increased regulatory scrutiny, the outlook for the sleep gummy market remains very bright. Several trends are expected to shape the industry over the next decade .
Advances in Functional Formulating: Incorporating Adapt
